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Research report on Gender bias in advertising & Children’s rights principle in business activities

With the desire to make recommendations to promote an inclusive, non-discriminatory living environment for all children and promote businesses to use marketing tools to raise awareness and promote enforcement of children’s rights, in 2018, the Management and Sustainable Development Institute (MSD) conducted a study “Research report on Gender bias in advertising & Children’s rights principle in business activities” to find out understand bias in advertising and its connection to children’s rights. Hopefully, readers can use this study as a useful reference to promote the development of advertising and marketing strategies with humane and positive messages, contributing to the education of children with useful lessons, and helping children to develop comprehensively.

The views expressed in this report belong to the two authors Pham Thi Minh Hang and Hoang Thu Trang, and do not necessarily represent the views of the Management and Sustainable Development Institute (MSD) and Save the Children International. The analytical information contained in the report is not intended to be directed toward any particular brand. Brands mentioned or with related content are mentioned based on the objectively collected information.

Suggested citations: Pham Thi Minh Hang and Hoang Thu Trang (2018) Gender stereotypes in advertising messages and principles of children’s rights in business.