Press Release


Hanoi, August 20, 2021 – Management and Sustainable Development (MSD) with the support of Shinhan Square Bridge Project (Shinhan Future Solution), Zalo and Zookiz have launched a set of stickers “Super cool LU” on the Zalo application platform to bring more options and interesting experiences to users, and at once spread positive messages about connecting resources to create a sustainable society.

The sticker set uses the LU character with a new, eye-catching and cute shape, supported by the design of Zookiz with 16 expressions, including familiar and popular expressions and messages like “Hello” (Hello), “Bye” (Goodbye), “Thank you”, “Sorry”, “Love” and messages about connecting stakeholders (“Partner”, “Start-up” or “Sustainable development”. Through the sticker set “Super super LU”, MSD wishes to bring more fun and interesting experiences to Zalo users and thereby spread meaningful messages about promoting connection and cooperation between Zalo users and stakeholders such as society organizations, businesses, and communities in an effort to build activities that create social impact.
In order for ” LU Super” to be accessible to users and widely used, spreading meaningful messages, Zalo Application Management Company has supported MSD to upload to the Zalo platform completely free of charge.

Ms. Tran Van Anh – Program Director of MSD Institute shared: “We are living in the age of technology, so the launch of the super cool LU sticker is an effort of MSD in messages and meanings to the community in new ways. Sincerely thank the Zalo application for supporting us in launching, promoting and bringing the super cool LU character closer to the Zalo user community. Hopefully, the super-top character LU will be able to become a close friend, and companion and partly contribute to the fun and interesting experiences for users, helping to connect social organizations, businesses and The community joins hands in efforts to create a sustainable society where no one is left behind.”
Download and use the “LU Super cool” sticker set here:

About MSD:

As a Vietnamese NGO, MSD strives to act for a favorable development environment for the development of social organizations and promote the realization of the rights of marginalized and marginalized community groups. vulnerable groups, especially children, young people, women and people with disabilities. Currently, MSD is recognized as a leading organization in coordinating, supporting and providing capacity-building, training and consulting services to civil society organizations in Vietnam. In addition, MSD is also a professional organization that effectively responds to the needs and protects the rights of disadvantaged communities, including promoting gender equality, through programs, projects and provision of services. services to support children, young people, women, immigrants and people with disabilities, etc. in Vietnam.


Media contact:

(Ms) Chu Thu Ha – Event and Communication Manager


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